"I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough, we must do."
Leonardo da Vinci
Most of us know what we should do, but
we still do not do it.
We know what we should eat, but we eat crap.
We know we should workout regularly, but we sit on the couch and watch TV instead.
We know we should read daily to improve our mind, but we choose not to.
We know we should get 7 to 8 hours of sleep a night, but we don't.
Why? We have not created the urgency of doing. We do not have a why that is powerful enough to overcome the inertia. If knowing was enough we would all eat healthy, get lots of
sleep, exercise daily, treat others with respect, save money, be non smokers and lead amazing lives.
The fact others tell you that you should is not enough.
What's Important Now? Determine the new behaviour you know you should engage in. Come up with a 'why' that is personal, present tense and powerful enough to overcome the inertia. Once you start there will be some continued resistance but if your why is powerful enough you will overcome that resistance and build
momentum. In his book Good to Great Jim Collins describes this as the flywheel principle: